*Update–We added Dads to our group to create Moms & Dads for Modesty as fathers have a large effect on their children’s impressions and tastes.

Sassy. Diva. Angel. Apple Bottoms. Man-eater. All this has been plastered across little girls’ chests and rumps by the designers of multi-million dollar companies. Others prefer to make low cut, revealing or tight-fitting clothing for girls as young as 4. My infant daughter has a tennis dress that says “Tennis Team” across her diaper. Why is this necessary? Why are we sexualizing our little girls from birth? And then we wonder why little girls are r@ped, @bused or have self-esteem issues that stem from their body image.

EverydayMommy had a discussion a week or so back about little girls and revealing clothing. It’s appalling what the fashion houses expect us to buy, but I know from experience working in a design house, that they will only make what sells. I can remember so many great designs being sent back to us because the buyers of the large department stores were not convinced that modesty would sell. And if we look on the streets, in our churches and on the TV we see that sometimes immodesty does sell.

EverydayMommy has teamed up with Rocks In My Dryer, Don’t Try This At Home, and The Hutch to create this:

Moms for Modesty Mission Statement

  • As a Mom for Modesty I believe in common-sense modesty for girls and young women.
  • I believe in refraining from sexualizing our girls and young women.
  • I believe that it is unwise and unfair to taunt boys and young men by permitting my daughter(s) to dress in an immodest manner.
  • I believe that true beauty comes from within and I strive to teach my daughter(s) this truth.
  • I will loyally shop at retailers that provide girls’ and young womens clothing that is modest, affordable and stylish.

Please go to EverydayMommy’s post to comment and show your support. Hopefully the buyers at major stores, such as Macy’s, Kohl’s, WalMart and others, will hear our voices and begin to change their merchandising strategies.